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WMF: #culinaryexperience #wmfdesign 

The strategy

Oasis spear-headed a series of 3 short creative videos for Facebook and Instagram, showcasing the time-saving capabilities, versatility and ease-of-use of the Perfect Premium pressure cooker in cooking “one-pot” recipes. Even dessert, like Chocolate Pot de Creme!  


To better connect with home cooks with different levels of experience and busy parents, Oasis worked with influencers @heyrozz, @sherlynchanwp, and @catslavery to drive the WMF Perfect Premium pressure cooker messaging.  


Then ahead of the festive period, in collaboration with WMF and WMF chef partner Chef Stephen Zoisl, Oasis organised an in-person pressure cooking demonstration and media tasting event to immerse key media and KOLs in the world of WMF.  

The result

We reached almost 1500 people on Facebook organically for one of the first videos of the creative series, as well as secured event attendance and coverage from top media such as Tatler, Her World, and Lifestyle Asia.

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