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Lifebuoy: #ItsInOurHands

The challenge

Lifebuoy Singapore wanted to encourage Singaporeans to stay united and keep the number of COVID-19 cases in Singapore low. This was during Singapore’s Phase 2 Heightened Alert.  

The result

We created content for Lifebuoy’s Instagram, delivering a positive message of unity and inclusivity without downplaying the severity of the pandemic.

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