Lifebuoy Singapore wanted to encourage Singaporeans to stay united and keep the number of COVID-19 cases in Singapore low. This was during Singapore’s Phase 2 Heightened Alert.  

Oasis organised a social media campaign to tell unique Singaporean stories. We searched for everyday Singaporeans to share how the COVID-19 pandemic had affected them and what hopes and dreams they hold on to.

Digging deep, we curated the personal and relatable stories that went beyond the news headlines. We proposed the Singaporean profiles, created the content brief, organised a photo shoot, designed the graphic art, and told complex human stories through succinct social media captions.

We created content for Lifebuoy’s Instagram, delivering a positive message of unity and inclusivity without downplaying the severity of the pandemic.